The Hi-C Ecto Cooler You Loved As A Child May Not Be Such A Distant Memory Anymore

by N/A, 10 years ago | 2 min read

The one thing in entertainment that seems to be popping off with more and more success (or at least you'd think it is since audiences have been inundated with it) is reboots. Nostalgia seems to have dominated the market as more and more television series and movies either get reboots or picking back up where they left off so many years ago. But, does happily smothering consumers in nostalgia have to be limited to our screens? A recent move by Coca-Cola seems to indicate the answer is, "No."

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Alright, so you can deduce what's going on here: Ghostbusters is getting a reboot with an all-female cast, that we know an Internet reader such yourself already knows about.

But, the excitement is not just limited to the all-star cast of Leslie Jones, Melissa McCarthy , Kristen Wiig and Kate McKinnon coming to theaters July 22, 2016.

Okay, take a different trip down memory-lane for a moment. Remember the Hi-C Ecto Cooler drink?

Yeah, it originally came out back in 1987 to help promote the not-so-great Ghostbusters cartoon spinoff. Obviously the drink didn't keep it on air, but there were plenty of fans of the sugary-drink that comes in a box.

Well, Coca-Cola owns the rights to the Ecto Cooler, and just recently renewed the patent on the slimy beverage that hasn't been on shelves since 2007.

And, as you can imagine, people are freaking out about it.

Now, the patent renewal doesn't exactly mean that Hi-C Ecto Cooler is coming to grocery stores anytime soon. It could just mean that corporate Coke wants to make sure it keeps its clasp on the capitalistic potential. For now, just like awaiting the trailer for Ghostbusters (aka Ghostbusters 3) to drop, eager audiences and boxed-juice enthusiasts will have to sit and wait patiently.

The trailer will come, but the jury is still out if we're going to see Ecto Cooler alongside it.

The citrus drink that contains just 10% actual fruit drink does have a strong fan base, spawning many social media fan pages, including a Facebook with over 10,000 likes. Maybe this fandom will ensure an Ecto Cooler comeback with the theatrical release.

If you're one of those adoring fans of Hi-C Ecto Cooler and want to make sure you stay up to date on whether or not this drink is truly coming back, be sure to like and follow these pages/accounts:

• Facebook–Resurrect EctoCooler
• Twitter–Resurrect EctoCooler
• Instagram–Resurrect EctoCooler

Who ya gunna call when and if this thing actually comes out? Your childhood best friend? Coca-Cola, to thank them? Or, just send the person running all those fan pages a nice message instead. That'll work.